Last week, Apple launched a pre-order campaign on their next big anticipated thing, the iWatch. Were the pre-orders successful?
Yes, they were successful. On Friday April 10th alone, Apple received approximately one million pre-orders. That’s so many that if you pre-ordered today, it would take you until May to get your watch. The majority of watches were for the aluminum Sports version. That’s the low cost version that will run you a minimum $350. A third of orders were for the stainless steel Apple Watch edition. That edition starts at $549. There were hardly any orders for the Gold Edition series. Maybe the $1,700-$10,000 price tag has something to do with that. The average ticket for order was $504. The most popular colors are space gray, then stainless steel, then silver aluminum, then space black steel. Black was the most popular cover of all the sports band colors, making up for 64% of sales. White sports band made up for 22% of sales, while pink, blue and green made up for a combined 14 percent of sales. Nearly three-fourths of pre-orders call for the larger 42mm size. And it seems like the iWatch appeals to Apple’s faithful and loyal. The vast majority of iWatch customers also purchased an Apple product in the last two years.
What do all these numbers mean? Some are concerned that Apple pre-orders did a little too well. Some are concerned there won’t be enough supply to meet demand come April 24, when iWatches come to physical stores in the United States and nine other western nations. Maybe the Gold Edition was a golden mistake. If the minimum of this gold standard cast $1,700, but the average ticket is around $500, what does that tell you? There may be a few that purchase the high end iWatch, but this economy is still struggling, and there’s?still not too many people in the mood to go all extravagant. They’re not in the mood for the crazy colors either, as in only 14% of bands were in pink, blue or green. Maybe they should just stick to the conservative colors. Do these statistics make you want to get an iWatch?