Facebook is in a dilemma. People aren’t sharing enough to their liking. During a live demonstration, Facebook CEO Mark Zuckerberg demonstrated changes to their live streaming app.
There’s the revamped interface for Facebook posting. In the demonstration a ‘What’s in your mind’ box. This box is always open for posts. When the post is finished, you’re given the option of writing a note, putting up a photo, or making a video. This design isn’t available to the public…not yet. Facebook headquarters have been working on it for the last couple of months. It’s meant to be a more fun way to share. This new app includes posting options, like sharing music and slideshows. This app would have a GIF button. I read an article that said, “Facebook doesn’t think we’re sharing enough.” I thought to myself, “No, people share on Facebook all the time.” Then I read some numbers. Facebook overall sharing has fallen over five percent in a one-year period. Sharing of thoughts and pictures declined over 20% between the summer of 2014 and summer 2015. Zuckerberg warned not all features will be made public. He says much of this will take time.
That shouldn’t alarm anyone. That’s how typical Facebook does things. They keep testing and re-testing to a smaller audience. They wait to see how accurate and effective it is. If it’s good enough, they’ll advertise it to ?larger market. So it could take months before we see this feature. What surprised me was Facebook was losing that much sharing. But it shouldn’t. Facebook is facing a lot of competition now. We can share with Twitter, Snapchat, Instagram, Periscope, and other options. Facebook isn’t the other candy store in town. Competition is forcing them to get better in sharing. This is what free market and capitalism is all about. It’s competition that makes you do better. We don’t know when this new Facebook app will be made public. Do you have any guesses?