Any local United States business can use the new Facebook?s Offers product ? free-to-create coupons that businesses can share to the news feed, and that users can bring to stores to redeem these coupons. This was actually first announced in February at the FMC (Facebook Marketing Conference), this product has actually been in private testing with a select group of brands who worked with Facebook reps to run the offers. Now the promotional product is available in a self-serve interface.
While it will not cost businesses anything to run offers, Facebook could still make money on them. If they perform well in the news feed and drive business to physical stores, those stores may spend more on Facebook ads that increase their Page fan counts ? and the subscriber bases for the coupons.
So this is just another great idea Facebook has put into play to grow businesses and have more businesses interact in Facebook and bring businesses to spend more money with them.