For years, the smartphone race between Apple and Samsung has been like watching a main event pay-per-view wrestling match. It just goes back and forth and both competitors pull all the stops to please their fans. Let’s look at Apple vs Samsung 2015.
For years, Apple has led this smartphone race. But Samsung is catching up in a hurry. During the December 2014 quarter, it’s reported that Samsung sold somewhere between 71-75 million smartphones, and?over?70% of them the more expensive phones. Apple sold 74.5 million during that same time frame, a record for them. This put them in a virtual tie to close out 2014. Apple CEO Tim Cook credits new big screen iPhones for the record breaking performance. Because of this, and despite Samsung’s high ending sales lately, this is bad news for Samsung. Samsung is losing high-end, high paying customers to Apple. The big screen iPhone 6 and iPhone 6 Plus made record sales last year, which use to be Samsung’s main event spot. Even Tim Cook will tell you that. But they’re also losing steam on the low end market. Competitors like Xiaomi and Lenovo are manufacturing and selling more low end phones than ever before. And since the economy has hardly recovered (I don’t care what anyone says), you know more people are buying low end phones than ever before.
That’s not the only reason more people are buying low end phones. People are tired of having their expensive devices hacked and accounts broken into. With a low end phone, you can’t put that much information on it but you can dispose of it, get a new one for a low price, and still keep the old number. I think this is where Apple and Samsung should put their focus. Yes, still push the big ?products, but concentrate a little more on the little phones. Because the competition sure is. What to you think?