There’s still three weeks left until Christmas Eve. There’s plenty of shopping season left. But when you look at the last Black Friday, Amazon didn’t just win that race…they dominated!
According to a tracking app called Slice Intelligence Amazon accounted for over 35% of?online?Black Friday sales last week. Electronic retail giant Best Buy placed a distant second, only getting 8 percent of online sales. Rounding out the top five are Macy’s at 3.38 percent, Walmart at 3.35 percent and Nordstrom at 3.11 percent. That’s right: these three retail corporations only got a combined 10% of online Black Friday sales. Amazon itself bragged of it’s online success, claiming a record year for Amazon based product sales. Overall, Black Friday sales rose 7 percent. Some online stores, like Wayfair, tripled in Black Friday sales. This trend continued through Cyber Monday. Amazon did well here, too. But Cyber Monday 2015 was good to Ebay. Their online mobile sales increased 13 percent. Payment processing company Pay Pal says the biggest sales came from toys, electronics and cosmetics. In a statement, Amazon VP of Amazon Devices Dave Limp said millions will be playing with Amazon devices this year. Without giving specifics, hundreds of thousands of Kindle products were sold over this big shopping weekend.
What does this mean? Does it mean an improving economy? Maybe. But there’s a deeper meaning here. People are tired of long lines and fights at the store. More people have mobile devices than ever before. So these factors, and others, mean mobile holiday shopping is the trend of the future. Amazon is the first to cater to this trend, and they do so well. Other major retailers like Ebay are catching on. Then there’s Walmart. They got only 3% of the Black Friday online pie. Maybe it’s because so many of their customers are still in the long lines and wrestling over the last TV or crock pot. Walmart can make it a lot easy on themselves and their consumers by investing more time, effort, and advertising on online sales, especially mobile sales. Or does America’s biggest retailer like long lines and fights?