The year 2016 was probably the worst in Samsung’s history. Because their new smartphones burned up, their washing machines exploded, and they lost billions in dollars and respect. They even arrested one Samsung leader. But their 2017 looks very bright. Samsung’s comeback is in full swing.
So Samsung just came out of the best quarter ever. For example, their net profits were almost ten billion dollars in Q2 2017 alone. That’s almost double from Q2 2016. That is also a Samsung quarterly record. The old one was 9.3 billion dollars. That was set in 2012, at the height of the smartphone rise. Samsung’s comeback can thank Samsung Galaxy 8. Not only are sales strong, but came at the right time.
Then, Samsung’s comeback helped them stand up to competitors again. In fact, Samsung beat Apple in Q2 2017. Keep in mind Apple is about to launch iPhone’s 10th anniversary smartphone. Samsung stocks are also doing better. In fact, their trades are almost at all-time highs. Furthermore, Samsung’s software and hardware plays a role in this recovery. Their memory chips and flexible displays. For many years, they invested billions in semiconductor technology to make smartphones run better. Now, it’s finally paying off.
But Samsung shouldn’t pop the champagne yet. I don’t think they are. First of all, their leader, Lee Jae-youg, is still facing charges. The trial starts soon. How will it play out? Then there’s the next few months. In September, they expect Apple to release their newest smartphone. Then the real test will begin. How will Galaxy 8 stand up to Apple’s 10th anniversary phone? In the next few months, we’re heading into the busiest shopping seasons of the year. The back to school season and the Christmas shopping season. How will Samsung do then. I’m happy Samsung is coming back. But how long will it last? Will it stand the test of time? It’s a great comeback for any body in IT support. But will this comeback be in full swing?