Apple’s Record Breaking Weekend

I saw long lines and security at every Apple store in my area. I’m sure this scene played out in much of the world. The iPhone6/6s Plus craze is more powerful than any of us even know.

The iPhone 6 and 6s Plus sold over 13 million devices worldwide last weekend. That’s a new record for any device Apple has ever sold. Ironically, the old record was set last year. That old record broke the one set the year before. See a pattern here? Let’s break Apple’s record breaking weekend down. Apple sold 50 iPhone 6 or iPhone 6 Plus devices a second. That’s 3,000 devices sold a minute. Sales in Asia did especially well. In fact, China and Japan were the main reasons for the record. This is just the beginning. On October 9, these devices make their debut in 40 more nations, including economic powerhouses Russia, Switzerland, and Taiwan. I’m sure Mexico’s numbers will be off the charts, too. By Christmas 2015, Apple iPhone 6s and Plus will debut in 130 nations around the world. That’s about 2/3 of all the nations of the Earth. So what’s the fuss about? Maybe it’s the better camera. Maybe it’s the fingerprint and other upped security measures. Maybe it’s the faster chip or 3D Touch. But between you and me, I think it’s the advertising and the name Apple.

A few days ago, I asked “How would Apple do this weekend?” Now I have my answer. I saw police and heavy security at every Apple store I passed by. Lines were often long. It wasn’t just Apple stores. It was like this at every phone shop were Apple iPhone 6 and 6 Plus are sold. For those who got the new one, I hope it was a good investment. I was never one to be the first to get any smartphone. I guess I’m too stubborn and lazy. Will somebody let me know how iPhone 6 is at this time next year?

 

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