Here in our Boston computer service shop, we pride ourselves in watching the latest tech trends of today. But one trend even caught me by surprise. They call it the Clip. So it’s this new video editing app. Let’s talk about the Apple clip app frenzy.
Within just a few days, Apple Clip has a million downloads. They released it back on April 6, 2017. Then, they watched as downloads quickly approached the six digit range. But now, not even a week into it, it’s around a million. The app is free. Furthermore, if you love Snapchat and Instagram, you’ll probably love Apple Clip. With Clips, one can use sounds, filters, cartoons and emoji to spice up your video. Also, you can even animate your spoken word or written text.
Despite this Apple clip app frenzy, some still think these numbers are low. They’re not even in the top 20 Apple apps. In the days following it’s release, it reached as high as 28 on the list. But it also reached as low as 53. I’m not sure what the advertising strategy was here. But one Apple app executive said it failed to reach ‘the average user’. However, the Apple clip app frenzy shows no sign of slowing down.
It’s also very easy to use. The editing tools aren’t hard to manage. So to those freaking out about why Apple Clip only has a million downloads in one week: Calm down and chill out. Do you remember how long it took Facebook, You Tube, Twitter and other social media outlets to take off? It often took months, if not years! If I were an Apple app executive, I’d be happy with the million. Because those millions are going to tell other millions. And what about Apple Clip being in only 28th place? Do you know how many apps Apple has? Percentage wise, Apple Clip is doing pretty good. Plus, it’s a fun, friendly family app anybody can use. That counts for something. Will the Apple clip app frenzy continues? And are the naysayers freaking out over nothing?