Steve Jobs not dead, but someone’s Twitter might be

SJ has severed its relationship with the host of a web show who sent out an erroneous Tweet yesterday saying that Apple co-founder Steve Jobs had died.

The offending Tweet was sent from the Twitter account of What?s Trending, a web series independently produced by Disrupt Group and anchored by Disrupt co-founder Shira Lazar. had been hosting the web series since May. But the show and Lazar had no newsgathering partnership with CBS News. In fact, the following disclaimer ran after each show: ?The What’s Trending show is produced by Shira Lazar Productions and the Disrupt Group, who are solely responsible for the content, opinions and viewpoints.?

Lazar, through the What?s Trending Twitter account, issued a somewhat flippant apology on Friday for the Tweet: “Apologies — reports of Steve Job’s death completely unconfirmed. Live on.”

Later, she issued another apology from her own Twitter account: ?On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy of what was tweeted earlier today. ? EP/Host @WhatsTrending.

I am sure Apple and Steve Jobs will be taking some action on this, as it is a disgrace that anyone would make such an erroneous report about a mans life.

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