Logitech hosted an Investor and Analyst day and CEO Guerrino De Luca has some interesting comments about the mistakes the company made with the Logitech Revue Google TV set top box. Stating that the Christmas 2010 launch was “a mistake of implementation of a gigantic nature,” and he also added that this had “brought closure to the Logitech Revue saga.” He also added that he felt Google TV was far from ready at launch and went as far as to call it a beta version. ” Logitech executed a full scale launch with a beta product and it cost us dearly.”
He added more color about Logitech’s failure to read the television market in his remarks:
To make the long story short, we thought we had invented [sliced] bread and we just made them. [We made a commitment to] just build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 […] that was a big mistake.
Just another company making mistakes that you eat the losses and move on.