Google is looking to make an overhaul of YouTube as it is trying to position itself for what is going to be the rise of televisions that let people watch online videos in their living rooms. Google wants YouTube to compete against broadcasts and cable television. This is a goal to get people to stay on YouTube longer. I don?t know about you but I could watch a Pug singing the Batman theme a hundred times and it still wouldn?t get old. The site is going change the homepage to highlight sets of channels around topics of arts, news, and sports. About 20 channels with have hours of professionally produced original programming per week and there is a possibility they will have channels for content currently on the site. It is said that $100 million to commission low cost content specifically for the web. The reason this could be happening is because Google bought YouTube for $1.6 billion back in 2006 and is pressured to make YouTube a cash cow. The main idea would be to get people to stay on YouTube longer there increasing ad revenues for the website and if any of the shows they plan to produce get big, I am sure they will make tons of money on the ad revenue for that time slot and channel. These new idea should be interesting and maybe I will be watching.
