Mobile apps are such a part of daily life today we sometimes take it for granted. Go back just five years and you’ll see a different picture. With the app game changing, ways of promotion are changing.
In comes MoPub Marketplace. It’s one of the biggest mobile app exchanges around. It handles over a billion devices worldwide and 130 million ad requests a month. Mobile advertising is so powerful today they can send ads to over 241 million Twitter users…at the same time. And there’s the mobile ad suite being tested on twitter. If tests go well, this suite would enable advertisers to better promote mobile apps. Advertisers like Seat Geek, Gree, and Get Taxi are leading the charge. Advertisers can also start up campaigns on Twitter Publishing Network with more ease than ever before.
Why am I even talking about advertising? Because maybe there’s someone reading this whose a small business owner whose in need of advertising. Maybe there’s an ad exec who need to promote a business and doesn’t have all the money in the world. Twitter is setting up a good network for that. That’s what I like about online advertising. It levels the playing field, well, it does more than TV or radio advertisement. So I compliment what Twitter and other groups here. Some may complain this will lead to more ad bombardment on Twitter and other social media. My question for that is: You’re not paying for Twitter, Facebook or You Tube, are you?