Songza is a free music streaming group, heavily based on consumers’ playlist. They could play anything from your favorite workout songs to your favorite decade. Now they’re playing to Google’s tune.
Google has purchased Songza. Rumors are flying about how much: some say $15 million and some say $39 million. What make Songza different from most online radio is that Songza uses lots of data about what people like to listen to, down to the time of day, location, even activity of the consumer. Some speculate Google had to increase their generosity because others are interested in this music streaming group. Google insists nothing will change about Songza…yet. But Songza is expected to supply their knowledge to Google franchises like You Tube. Songza has approximately five and a half million active users.
I find this intriguing they make this deal not long after Apple made it’s three billion dollar deal with Dr. Dre’s Beats. This goes to show you how competitive the music/social media avenue is getting. I think Google is doing a great thing here, and I don’t even like mergers very much. But this one makes a lot of sense. On my You Tube account, it recommends videos for me a lot, according to what I already subscribe to. So it makes perfect sense to hook up with a music streaming group that gives you playlist that does the same thing according to your music list. To me, that sounds like a combination that can’t be beat. Does this acquisition make you want to use Songza or avoid it?