On Thursday, at Apple Town Hall auditorium in Cupertino, California, Apple CEO Tim Cook sat down for an interview with a representative of Bloomberg Businessweek. With little fluff, Cook dove right in the Apple business.
You can go to Buisnessweek’s website to read the interview, so I’m not going to talk about everything, but there are some things that intrigued me. To hear Cook tell it, their products aren’t price driven, as in, when they decided to sell the iPhone 5C, they didn’t obsess if this price is low enough.? That’s why we see a price span of $49-$400. It was never their intent to sell a low cost phone, but now I think they’re seeing to he advantage of doing so. They can pass on the lower cost and sale to more consumers. It’s also interesting he compared Toyota to BMWs as far as low cost products are concerned. He even went as far as to call low cost products ‘junk’. Cook ended the interview with the Apple mission people.
Well, in one way, Apple products have enriched people’s lives. Now I’m beginning to wonder does it control people’s lives. After critic after critic bashed the latest iPhone 5C and 5S, they were long lines all over everywhere for this phone. When I went to pay a bill, there was a line there about this phone. It’s amazing people are still into a frenzy over this possible monstrosity. Have we become that brainwashed? I guess if I was there to ask Tim Cook a question is, “What kind of hold do you have over people?”