There are some who think the mega social media site Twitter has seen it’s prime and heading for it’s twilight. An article in Atlantic gave Twitter a eulogy. But should they?
Well, Twitter stocks have fallen tremendously since January 2014. In one 24 hour period last week, stocks fell over 12 percent. The numbers I’ve looked at projected the percentage of people joining Twitter in 2014 will be far lower than in any other year. The Atlantic article points out the followers they do have aren’t as active as they once were. I’ve heard people say the only time Twitter makes noise is when a major story or stunt comes out, like the infamous Oscar selfie (which turned out to be scripted as an advertising ploy) or the NBA scandal involving former LA Clippers owner Donald Sterling.
But don’t go making funeral plans for Twitter just yet. Twitter just acquired MoPub, a mobile advertising site expected to give them advertising power. Thanks to MoPub, Twitter will probably reach several times the amount of followers it already has. They’re whispers that in the near future, Twitter will be a news platform, even for non-Twitter subscribers. The way mainstream media is today, I think a lot of people will welcome that. So do you think Twitter is really dying? Or is it just evolving?