Amazon is making history. But you may ask, “Haven’t they made enough history over the years?” Well, yes, but not like this. Amazon introduces a website in a second language. It’s Amazon in Spanish: Amazon makes history.
Because this is the first time Amazon gave a Spanish website, at least in the USA. It’s a smart move, too. Did you know the US is the second biggest Spanish speaking country in the world? Mexico is the first. Did you also know there are over 41 million native Spanish speakers in the USA right now? That’s not counting the growing number of people who have Spanish as a second language.
So with this website, customers browse and shop in Spanish. Here’s how it work. Log into your Amazon account. Besides your name, an EN (English) and ES (Espanol). But if you want to switch to Spanish, just click ES. It’s just that easy. They just started the process. So one should wait a few weeks before Amazon in Spanish is complete. Also, if you’re also in Mexico or Spain, you can access Amazon in English. Of course, their Amazon websites are originally in Spanish.
There’s another reason why Amazon in Spanish makes history. Few major retail websites are doing so. In fact, I doubt any major website is. At best, they’ll have a local option. But Amazon is actually taking the first step to make this a reality. Okay, sometimes I think Amazon is too evasive and far reaching. It seems like they want to control every aspect of our lives. But I agree with this call. The IT support industry is getting more diverse in every way. Let’s use every tool we can to cater to this. Plus, other nations offer websites in several languages. The USA is just getting around to it. So we need to step it up. What other websites would you like to see be offered in another language? And what languages would you like to see?