So this is an IT service blog, right? Then why am I talking about Nike shoes? Because I for one find IT support and Nike an interesting combination.
Some time ago, Nike brought out self-lacing sneakers. However, now they’re bringing it back. That’s right. With these sneakers, the computer technology will lace them up for you. First of all, these are cheaper. The old price was $720. These new ones will be $350. It sounds like a lot for shoes, and it is. But keep in mind some people pay more for Air Jordans?that you still have to lace yourself.
We don’t know much about these self-lacing shoes. As I stated, the two main things are they are #350, and they will be out sometime in 2019. So cross them off your 2018 list now, they’re not coming this year. Sorry about that. Nike’s CEO Mark Parker calls it “A smart shoe designed for the perfect fit.” He also shared his dream of turning his product, high end sneakers, into a high end digital product. They tried back in 2016, with the Hyper Adapt. It didn’t make much noise. But I don’t have to tell you how much technology can change in less than three years.
But I will say this: lowering the price is the first step. Just because you add some technology to it doesn’t mean people will automatically buy it. Not everybody can build the iPhone X. So I applaud them for cutting the price in half. Now when it comes to lacing shoes of any kind, I absolutely hate it. Some other people do, too. However, some shoe enthusiast love lacing these shoes. In fact, it’s what some live for. So how are they going to convince them about this IT support and Nike combination? Will people pay $350 for self-lacing smart shoes?