It may be too early in the summer to report this. If they’re any kids reading, I apologize in advanced. But Apple is launching it’s 2013 back to school sale and season.
Apple’s Back to School Program runs from today (literally, July 2 today) until September 6. Top goodies include a $100 Apple based gift card…so long as you buy a Mac. You can get a $50 gift card…with the purchase of an iPad or iPhone, but this is for first time purchases only. These opportunities are available at Apple stores, Apple online stores, and Apple campus stores. They’re promoting many back to school accessories for and with these purchases. Oh yeah, in order to benefit for this after school program, you have to be a college student or a parent.
This is a start, but only a start. Though I hate to admit it, it’s good that they’re doing a back to school program this early. For goodness sake, they’re even talking about Christmas sales in July! Plus, in much of the country, colleges start in August. But that’s the only good thing about this back to school program. Apple could be more generous. First, high school students, and even jr. high students, could use this program. For their future, they need the highest quality technology to learn and grow. They’re using iPads in many public school systems. Plus, wouldn’t Apple make more money if they included more people? So they need to include at least the high school crowd in this. And they can do better than just a $100 and $50 gift card. Surely they can throw in some free accessories. Yes, the recession may be over on paper, but a lot of families are still struggling. I read an article saying 76% of Americans are living paycheck to paycheck. Wouldn’t a few more freebies ease that burden? And wouldn’t a few more freebies build better consumer relations?