So I always thought Amazon as distant to it’s customers. Because it’s so big and so reaching, they’re probably too big to care. But apparently, Amazon really, really wants to get to know you, more than you want to. Amazon scans your body: for online shopping’s sake.
So according to Wall Street Journal, Amazon wants to know your body size. In New York City, they’re inviting volunteers to Amazon offices. There, Amazon watches their body shape and changes over a four month period. It’ s because they want to know how body shape changes over periods of time. Those who volunteered for this got a $250 Amazon gift card.
However, this has somewhat to do with buying clothes. This has much to do with Amazon’s latest acquisition: Body Labs. They got Body Labs because they want to get into 3D body scanning. The clothing part is that Amazon wants to sell you the perfect fit. This would also reduce returns. If you buy an outfit that doesn’t fit you, of course you’re going to return it. Yes this has a lot to do with IT support, like Body Labs. That’s just one more piece of IT service they have under their belt.
But you know what this tells me? Amazon wants your clothing business so bad they’re buying out a tech company in order for you to buy their clothes. Some call that genius. But some others call that insanity. Amazon scans your body; not yet. This is still in their experiment phase. But between you and me, I like my retail stores. And if they don’t fit me, I can take them back to the store, and get my refund exchange right then. I don’t have to wait days and days. So is this Amazon body scan going to work? Or did Amazon waste an acquisition?