For quite some time, Yahoo has been trying to compete with Google in the video streaming game. This summer, they’re stepping it up.
Starting in July, a new Yahoo online channel will host live concert shows. Live Nation, one of America’s biggest music promoters, will back it. Major corporations, like Kellogg’s are expected to sponsor it. In addition to concerts, you’ll see interviews and after party coverage. It’s not known who will perform these daily shows. But you can expect a wide range of genres and musicians, form A-list celebrities to bands playing on your local bar venues. This is just a part of Yahoo’s streaming initiative. They’re producing original comedies such as The Other Space and Sin City Saints.
Google is still leading the online video streaming game, but Yahoo is gaining ground in a hurry. In February 2014, what streaming videos they have got 459 views, that’s a 39% increase from February 2014. So they’re serious about this source of revenue. Now I’m not a concert or music promoter by any means. But if I were them, and if I have major corporate money backing me, I’d get the biggest names I can find to start with. Since the premier is in July, why not start out with a mega summer concert premier? Put some music legends and today’s favorites on the same stage, names that most will rush to see. After you got your base down, invite smaller acts to perform on Yahoo. I’m sure they will jump at the chance of that exposure, so long as you don’t interfere with their creative freedom. That’s something else: let the artist be themselves! If people like it, they’ll support it. If they don’t, it’s not worth having them on anyway Who do you hope to see on Yahoo/Live Nation’s concert shows?