Since Yahoo’s ‘renaissance’ under CEO Marissa Meyer, they’ve been trying to reach out to different demographics. They’re pursuing the sports lover with intensity. Now Yahoo is adding another tool to it’s sports arsenal.
Yahoo bought out the services of Hitpost. Hitpost is a developer of sports based apps. Hitpost was founded by Aaron Krane. He’s been studying and working in social gaming media for years. He found potential for great fusion between free phone/social media game and our obsession with sports. So Krane and his company Hitpost created apps from live sports discussions to? fantasy football polls to virtual betting. Now you can’t make any money on those betting apps, so put your money back in your pocket!
This comes in the wake of Yahoo getting in the fantasy sports world. As well they should. Millions play fantasy sports every year; I’m just not one of them yet. Yahoo is wasting no time with it’s new acquisition. Go to it’s website and all you will get is a page telling you Hitpost is joining Yahoo. But it doesn’t give you a link to click on. It doesn’t even tell you when this merge will be getting up and running. This is a red flag to me. Most acquisitions will at least have some kind of transition, but for Hitpost to shut the whole operation down until further notice? I think that’s a bad call. Will Hitpost have their fans and users when they get set up with Yahoo? How will this move, or lack of move thereof, affect Hitpost?