When the social media craze started in the mid 2triple000s, it took the music industry little time to embrace this medium.
One music video hub called Vevo has about 6 billion views a month and viewership has increased almost 50% in the last year. The company is owned by Sony Music and Universal Music. Nearly two-thirds of these videos are viewed on mobile devices. This was done by design: They knew mobile devices were the wave of the future. Created in 2009, they started sending artists’ videos to You Tube and other streaming sites. Much of the revenue comes from advertising.
Guess what the most watch Vevo video of all-time is? Unfortunately, it’s Justin Beiber’s “Baby”, with over a billion streams and counting. What we know about Beiber today, and prayerfully, the counting part is slowing down. Pink’s “Just Give Me a Reason” was the #1 watched video of the past year. But you can watch Vevo and find videos that are over 10, 15, 20 years old and over. That’s great news for people like me who stopped caring about new music over a decade ago (am I showing my age here?). So next time you’re on You Tube and looking for videos, check them out. I like to call it free music without the guilt; that’s a whole other debate for another time. What do you think of the Vevo revolution?