In nine years, YouTube went from an start-up website of sharing videos to being the king of online viewership in the world. And they’re not stopping there.
At a meeting at YouTube headquarters, they’re coming up with ways to make You Tube more creative. Under YouTube CEO Susan Wojcicki, tools are being created in hopes of a better YouTube site and reach a wider audience (if that’s even possible). Let’s look at some of these new tools. The Creator Studio will help producers analyze and and manage their videos. The library sound effects will give video producers freedom to add cool special effects, royalty free, without the copyright police bearing down. Creator credits give your collaborators credit and possibly spin off another channel. And they plan to replace annotations with cards.
But the one that caught my eye is fan funding. Like Kickstarter, this app that allows people to donate to your YouTube video, project or cause. I want to believe this will be a great way to help struggling video producers get off the ground. This could fund someone’s dream of being the next YouTube star. I fear this could be take advantage of. But I’m liking all these changes. Most you have to wait for, but some are already running. Creator Studio is already available on Android, and coming out on Apple. Why they wouldn’t be released on both at the same time is beyond me. Do these changes make you want to watch more YouTube, or make videos through this medium?