In the spirit of competition with Netflix, Hulu, iTunes, even Wal-Mart (I never thought I’d live to see the day), Target is getting in the act. Target is launching Target Ticket.
Target Ticket will allow consumers to rent and purchase movies and TV shows digitally. They can be streamed on any device from smartphones to TVs to gaming consoles. There will be around 15,000 movies and shows available. Movies through Target Ticket will cost $15 to purchase and around $4 to rent. Television episodes run you $3 an episode and $35 a season. Networks like NBC, CBS, ABC, FOX, Showtime and USA have given permission for Target Ticket to use their shows. Apple products may have problems downloading this service. After renting a movie, you have 30 days to watch it, but after you start watching it, you only have 48 hours to finish it. They do offer a pin system for security and parental control services so you can decide what is appropriate for your children.
I don’t know about you, but I’m not interested. Apple’s having problems with Target is a serious red flag. Think of how many millions of people use Apple. Let’s not forget the fact that 48 hour rule. Okay, we have 30 days to watch the movie, but only 48 hours to finish it. Did it ever occur to Target we might be busy and may need more time to finish the movie? And why are they giving us so much time to watch a flick and so little time to finish it? I’m not happy about these prices either. How are they going to charge these exuberant fees when competitors like Netflix are offering whole monthly packages for less? Thank you but no thank you. Does Target Ticket even stand a chance?