Gone are the days where Twitter was simply ?a place to send 140 word messages. Now, you can listen to music and watch photos and videos. And if sports cable TV giant ESPN has it’s way, you’ll be able to do even more.
Today ESPN will flaunt their relationship with Twitter to advertisers at an event. You see this on ESPN Sportscenter, when fans and pro athletes broadcast their tweets. Now they want to show highlights of major sports on Twitter. Don’t expect to see children’s diving though. These major sports will include the 2014 World Cup, the big 4 sports (football, basketball, baseball, hockey) and the X Games. I didn’t know X Games were that popular, but I guess they are. ESPN’s goal is to sell? Twitter space to advertisers before the highlight; picture an ad coming on before a You Tube video. According to ESPN exec Eric Johnson, the goal is to push content wherever the fans are.
Twitter is growing up. Five years ago, few of us ever heard of Twitter. Today, it’s the fastest growing social media site of them all. ESPN and other media are taking note, so are advertisers. Plus, like I said in a previous blog, why spend so much on a TV show? A Twitter ad will reach more people. Which team will deliver a sports moment for you to tweet?