I’m old enough to remember video stores and rentals. You had to wait months after the movie’s theater run ended. Then, it might make the store shelf. But now, you can get your movies in weeks, if Apple has anything to say about it. Can Hollywood and Apple take out movie theaters?
Because some Hollywood studios might blatantly forget about cinema protocol and offer digital rentals within weeks after the movies. In fact, Apple and Comcast are in talks with Warner Bros. and Universal Pictures to make this happen. Both Hollywood and Apple agree to put together a movie download system. This system will cost us $30-$50 a month.
Furthermore, they could come to a deal by early 2018. Also, they could have us downloading movies just two weeks after they come out of theaters. But what about movie theater chains? Well, from what I hear, all they will get is a choice. That choice is agree to a deal or be left out in the cold altogether. Some movie theaters talk of boycotting films that you can download so quickly. Don’t think is going to push theaters in decline. They’re already there. Movie tickets went down 10 percent this summer. Most major film companies are in on this. Except for one.
Disney won’t take part. Because they believe their movies, especially the small handful (like Star Wars series) mega money makers, totally depend on the big screen. But nobody can deny that more people are staying home than going to the movies. So far this summer, the only real box-office winner has been Wonder Woman. So Disney depend on a few major, mega hits per year. However, most studios aren’t that lucky. Something needs to be done because the movie theater is dying a slow death. Personally, I’d tell them to lower prices a bit, but hey, what do I know? Maybe it’s time for this Hollywood and Apple experiment. Can it hurt?