Anyone running any business, including computer repair and specializing in laptops fixed, know how important advertising is. In fact, our Boston computer service shop focuses on advertising often. But one Burger King Ad might drop the ball. This proves that a Burger King ad, Google Home, Wikipedia don’t mix.
The commercial is 15 seconds long. But that’s about the only thing it got right. A man tries to describe the Whopper sandwich. But he can’t. So he tells you to ask Google Home to describe it for you. However, this is where things get complex. People will go ask Google what a Whopper or whopper sandwich is. Your answers will be fairly different.
That’s because Google Home’s answer depends on Wikipedia. Anybody can edit the answer quick. They often do. However, if one asks Google Home what the Whopper is, you’ll get a perfect description of Burger King’s signature burger. In fact, the description sounds a little too perfect. It almost sounds like something out of Burger King ad itself. Some suggests Burger King edited Wikipedia just for this commercial. So the consumer watches the commercial. Then, he/she asks Google Home, “What is a Whopper?” The consumer gets a perfect description. Therefore, the consumer will be so hungry, he rushes to Burger King and get a Whopper, maybe even the combo. Pretty sneaky, Burger King ad.
Well, in the past 24 hours, another twist came up. Google stopped Home from responding to, “What is a Whopper?” Furthermore, Wikipedia it’s Whopper page to it’s pre-commercial state. But you know Burger King could easily change it back, right? Plus, the commercial already gets major buzz. And is shows us the power devices like Google Home have over us already. As they get more popular, I expect such devices to only gain their power. But what do you think of this Burger King ad? Was it cleaver advertising or an underhanded trick?