Amazon strives to join the social media circuit. Their original plan is linking videos to a subscription service. Now they want to take their services to a whole new level.
Amazon now wants ad-supported television and music services to air 24/7. This would include an Amazon produced series called Betas. Amazon wants to move from retailer to social media powerhouse that would rival You Tube and Netflix. Amazon has spent over a billion dollars on original entertainment production. With Amazon’s Prime service, which cost subscribers $99 a year, hired 10 pilots to go on air, sponsored by Geico and other companies. Betas was chosen for a first season on Amazon Prime. But if Amazon went from subscription to streaming mode, that would mean more pilots and original shows right?
Amazon hopes this process will drive people to buy more products. I think this is Amazon’s best way to go. Come to think of it, I think this is Amazon’s only way to go. Why would I pay $99 a year for a service I can get with other social media for free? Wouldn’t it make more sense to get advertisers to get invest in your company than to ask subscribers to pay basically chump change? And if you’re trying to produce TV shows, wouldn’t streaming give you more freedom to produce more shows? And wouldn’t streaming make you stronger against your competition? So wouldn’t it make more sense for Amazon to stream rather than subscribe?