When Microsoft released the Surface Tablet, they had high hopes. Despite over 1.5 million copies sold, Microsoft execs are still?hitting the panic button.
Don’t let the number 1,500,000 fool you. More than twice that amount were ordered. Plus, compare that to the nearly 23 million iPads that were sold in the last 2012 quarter, and the 128 million tablets shipped around the world. It’s clear Microsoft has some work to do. They first released their surface tablets in late October, in hopes to cash in holiday sales. Economists say holiday shopping was at the highest since before the 2008 recession. It seems the Microsoft tablet didn’t feel that boom. The iPad and other tablets sure did.
You may think Microsoft has so much going on, especially with Windows 8, that they can afford to take a hit. They can’t, not with this. PC sales dropped for the first time ever in 2012, and more of the same is expected in 2013. Meanwhile, the tablet market is expected to have another record breaking year. ?One expert said that by the 2020s, the PC will be about as obsolete as the VCR and the CD player are today. Look at your local coffee house. Everybody has a laptop, tablet, or iPad now.
So Microsoft needs to get on the ball. One thing their surface tablets need is more apps. How are you going to sale something with only a fraction of apps that Apple offers??Then again,?Microsoft just came out?with the surface tablet in October ’12. Can they turn sales around? Or?has the almighty Microsoft finally met it’s match?