Three years ago, Square Launch was launched. It was supposed to make payments between merchants and consumers easier. It didn’t take off, but Square is at it again.
This is where Square Order comes in. This app allows consumers to place orders, and they can pay at coffee shops, cafes, or at other eateries. The goal is people will order from this app, and the app will tell them how long the wait is. They can go to the coffee shop, cafe, diner, etc., pick up the order, and skip the line. Don’t go looking to use the Square Order app just in Anywhere, USA. There are only a few dozen eateries that use this app, and all of them are either in New York City and San Francisco.
Square Launch was supposed to be the next big thing in apps. But it didn’t happen that way, did it? I doubt it’s going to with Square Order. Look at the competition. Grub Hub and Groupon do virtually the same thing, except they deliver the food to you. With them, forget waiting in line, you don’t even have to go to the shop to pick up your food. Square Order insists there will be more merchants and more cities, but we don’t know where or when. From what I read, it’s easy to use and it is convenient. Would you use Square Order, assuming it makes it to your area?