Just a few hours ago, Facebook got Onavo. Onavo is a mobile app analysis company. Basically, they give advice on apps and data. They’re base on Tel Aviv, Israel.
They’re conflicting reports on how much this buyout?cost?Facebook; it’s in the range of $100-$200 million. Onavo specifically?deals?with?mobile apps and battery life. Facebook is?stepping up it’s mobile game, since more and more people?are using?Facebook on their mobile devices. With?Onavo’s services, this?seems like a great fit. Facebook?Founder/CEO?Mark Zuckerberg is on a campaign?to give?everyone in the world the right to online access. This is a cause Onavo founders Guy Rosen and Roi Tiger share.?Onavo will probably school Facebook on how to attract mobile developers. I can see them teaching Facebook about maximizing their mobile potential, from consumer use to getting companies to put mobile apps through Facebook.
Ironically, Facebook tried to buy Waze, but Google ended up getting it. Waze would’ve been a great prize, but I think Onavo makes a great parting gift. Onavo could use the venture capital and push and Facebook can use the knowledge about mobile apps. My only concern is this might be too expensive. Plus, Onavo only has 30 employees. So economically, this may not be a good idea. As far as technology goes, this is a great idea! Do you think Facebook and Onavo will be a successful merger?