The tech world never ceases to amaze me. In fact, Amazon never ceases to amaze me. It seems like this Internet giant can do everything. They can deliver your packages and groceries. Furthermore, Amazon can control your home. Now, Amazon can sell you a car. That’s right: Amazon and Fiat Chrysler sell cars online.
So Amazon and Fiat Chrysler team up. They’re going to sell cars online. Also, they’re going to sell cars at deep discount prices. But there’s bad news. This offer is only available in Italy. In addition to that, the offer stands for only three models: Fiat Chrysler 500, Panda, and 500L. That’s because these three cars are some of the top selling in Italy. They also appeal to the young and adventurous consumers.
Maybe this sounds out there. It shouldn’t. Because Amazon launched Amazon Vehicles Hub in August 2016. However, that was to learn and compare cars, not to sell them. So how do you sell a car online? The buyer clicks on the car he wants online. Then the buyer picks up the car at the dealership. Of course, they still have to do the proper paperwork. The buyer shouldn’t rush the next day, either. The car will be ready for pick-up two weeks after the online purchase. But this is available in Italy only. So why talk about it?
Because this could come to the USA. If it’s successful in Italy, it will come to the USA. It will go around the world. In fact, half of Italy’s population say they would consider purchasing a car on the Internet. Plus, buyers get 33% off for buying a car online. So the demand and initiative are there. I wonder how many Americans will be okay with purchasing a car online? Look at how many Americans get groceries online. Would you purchase a car online?