By now, most of know about Google’s ambitions for an electronic car. Now, rumors in the tech world run rampant about one of Google’s biggest competitors, Apple, trying to build a car.
There was an announcement that German car corporation BMW and Apple ended talks to collaborate on an iCar. According to German business journal?Handelsblatt, BMW and another German car maker called Daimler stopped collaboration with Apple over the potential car due to ownership and leadership issues. Sources say Apple wants their car built on it’s own cloud software. Just because collaborations fell between them and Daimler doesn’t mean Apple is going to stop their icar quest. Word of the web is Apple could already be in collaboration with Magna Steyr. Unlike their rival Google, Apple has no experience with producing a car. That’s why they’re so desperate to find a top notch car company for help. Some reports say Apple has employed up to 20 people in Berlin to work on this car project. Apple wants to have this car driving off the lot by 2020. German journal F.A.Z. describes these employers as top class software and hardware developers, salespersons, and engineers. Apple isn’t confirming anything about this project.
But there’s an elephant in the room here. Let’s assume Apple is trying to build their own car? Why are they doing so in Germany and Austria? At least Google is working on their car here in America. Detroit and other cities could have used this businesses. Do you know how many American developers, salespersons and engineers that can use these jobs? At a time when college graduates are $100,000+ in debt and struggling to find any job, and at a time American small businesses and franchises are shutting down, couldn’t we use these jobs? Couldn’t Apple have built a car making facility or invest in car making tools and people here in America?