Since 2002, Sonos has led the way in wireless electronics. They’ve given us wireless cameras, speaker systems and other goodies. One thing they won’t be giving away anytime soon is jobs.
Sonos is just the latest tech based company to announce layoffs. According to a blog, Sonos is letting go of some people and restructuring the company. Their CEO John Macfarlane doesn’t yet know how many jobs will be sacrificed. Changes in way people access music, like streaming services, are to blame. Macfarlane says the change is bound to happen. From here on out, Sonos wants to focus on streaming customers more than those who use ‘old school’ methods of getting their music. Nobody is saying how, but Sonos guarantees this experience will be so incredible and it will be something the company never dreamed of back in the early 2000s. Here’s a hint of what they might have up their sleeves: They just added Apple Music to their services. Sonos also wants to invest resources in voice recognition. He mentioned?Amazon’s Echo. It is not known when these layoffs are going to take place.
If Sonos want to restructure the company, they need to do a better job of restructuring their plans. They don’t know how many jobs are going to be lost. They don’t know when the layoffs will start. Yes, they have a vision of streaming and voice recognition, but I don’t see how they’re going to do so, except depending and modeling on other companies. I understand these things take time. I understand company reconstruction doesn’t come quick or easy. But we should understand that it takes organization, and I don’t see too much of that yet. I agree, music consumption is changing. But ‘old school’ methods of music consumption are making a slow but sure comeback. I suggest Sonos invest in both streaming and the ‘old school’ way. What do you suggest?