The Ad Blocking Wars

Some people just don’t like ads. There are apps out there who cater to this dislike. One top selling app has been blocked from providing this service.

The Peace App and Apple Store are parting ways. You can thank Peace App’s developer Marco Arment for this one. It was one of the top selling pay-for apps in Apple’s arsenal. It’s known for blocking ads and other unwanted content. They help strip websites of ads and tracking (when an ad follows you from one website to the next one). Arment notices the ad blocking wars. These wars are too out of control for his taste. He complains Apple’s way of dealing with ad blocking is too blunt and one-sided. The Peace app’s services are more complex. Meanwhile, advertisers and publishers are worried such ad blockers will strip them of profits and revenue. Independent and small publishers are especially concerned. Some are taking action. Media website CNET are insisting web blockers disable their blocks so ads can get through. So has historic newspaper medium The Washington Post. It wasn’t always this contentious between publishers and ad blockers. Then Apple pretty much enabled the blockers. Now many are worried. The ad blocking wars show no signs of ending anytime soon.

I don’t mind ads. I would rather watch through ads and see them on my screen than have to pay for certain websites and services out of my own pocket. How do you think social media sites like You Tube, Facebook, and Twitter remain free for consumers? Somebody’s got to be paying for it. These sites sure don’t run on charity, and money doesn’t grow on trees. Better advertisers pay for it than consumers. I can see how tracking ads and ads following people around can make people uncomfortable. That? gives an Orwellian feel to online ads. Do tracking ads really entice the consumer in purchasing anything? Is there any solution to solve the ad blocking wars?

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