Over the past decade or so, Google has been known for searching, maps, video streaming and other things. Amazon has risen from an online book dealer to an online everything, including groceries. Google’s getting ideas.
Sources are saying Google is setting up over $500 million for expansion. Executives don’t deny the ambition. These investments include building fleets of delivery trucks, and a network to pack and deliver goods to shoppers. Many speculate Google wants a piece of the $600 billion a year grocery business. They’re also doing extensive research to study and even influence online shoppers. Look at Google Wallet and Google Checkout and compare that to Amazon. Amazon has it’s own warehouses; Google sends it’s orders to nearby retail stores. In New York, San Francisco and Los Angeles, there’s a Google website where shoppers can from grocery stores and other retailers. These retailers include grocery chain Whole Foods and mega-store Costco.
I like how Google is setting this up compared to Amazon. Amazon seems to be competing with these companies. Google is working with competitors and developing alliances. But you thought I didn’t like mergers, right? This isn’t a merger. This is cooperation between companies to get produce and services to shoppers. Amazon’s system skips this part and goes right from the client to the consumer. I prefer Google’s way because you have a better idea where your food or good is coming from and it builds relationship between companies. If Amazon and Google went head to head in the shopping realm, who would you choose?