For years now, Facebook and social media has been synonymous. What started in a Harvard dorm 10 years ago is now a global phenomena. Now it’s adding to it’s repertoire.
At the end of April 2014, in San Francisco, Facebook will be participating in a F8 Developer Conference. It’s expected the social media giant will promote a mobile ad network to publishers and developers for better ad targeting and reach. For years, people have been screaming for such a network, but Facebook dragged it’s feet. In 2013, they saw the revenue they made. That year, mobile ads made them 1.23 billion dollars, over half their annual earnings. Much of that came from ‘app-install’ ads. These ads entice users to download apps from the advertisers’ respective company. Facebook refused to comment.
Facebook isn’t the only one pushing for this. There’s Google’s AdMob network and Millennial Media. Twitter has Mo Pub ad network. If Facebook wants to compete in the mobile ad game, now is the time to do it. I think this is a good move for them. I’ll admit, I’ve been suckered in by a couple of app-install ads myself. Maybe a reason it took Facebook so long to embrace mobile ad networks is because it wasn’t very popular until recently. Are mobile ad networks a wave of the future?