There’s a new book about Apple. I don’t know when the release date is, but CEO Tim Cook isn’t giving it an A rating, or even a passing grade for that matter.
The name of the book is called Haunted Empire. The author is Yukari Iwatani Kane. He’s a former tech reporter for Wall Street Journal. This book says Apple’s best days are behind them, they will never be another Steve Jobs era, and that Apple is in decline. The book includes 200 interviews from Apple insiders (current and former employees and partners). Current CEO Tim Cook is outraged. In a statement, he called the book ‘nonsense’. He defended Apple and all 85,000 of his employees, claiming doubters like Kane have made the company stronger.
Wow, Mr. Cook, you’re getting mighty defensive, almost to the point where you’re telling Kane, “Those are fighting words!” But maybe Kane has a point. At one time, in September 2012, Apple stock was worth over $685 a share. As of today, March 18, 2014, it’s worth around $535. It may never get back to $685, but the price is better than it was at this time last year (around $420 a share). And Apple’s latest products have done fairly well. But the competition in the last several years have done equally as well, and probably, a little better at times. Every time I go to an Apple store, the joint is jumping. So is Cook right to criticize Kane for this scathing book, or is this book the hard truth?