It’s amazing how smartphone ads are blowing up. I turn on my Facebook page, and I can’t get away from them (I’m not complaining! I’d rather they pay for it than the public.). It turns out one kind of device is profiting way more than the other.
According to an online marketing company called Nanigans, Facebook ads are nearly 18 times more successful on Apple products then they are on Android products. By successful, I mean revenue earned because of these ads. Revenue per click is 6 times higher for Apple. If that’s not enough, Apple makes companies more than double what they pay for the advertising. On Android, the advertisers lose 10% on their revenue. Here’s another shocker (I call it a shocker): the cost of Facebook ads on Apple and Android are relatively the same.
For the life of me, I can’t figure out or find the cause. Some have hypothesized people pay more for Apple devices. I got to disagree; these Droids?don’t come very cheaply. Some say Apple audience cost more,?but?not much. I saw one stat that breaks down?cost. Generally, an Apple add cost 12 cents lower than an Android. I don’t think that’s enough to make this huge of a difference. But maybe I’m wrong.?I wonder how Droid and iOS match up in?other ads. Why do you think Apple does so much better than?Android on Facebook ads?