No, the headline isn’t a typo. Yahoo is #1 in web property, as far as unique visitors per month. Why is this such a tremendous story and feat?
The last time Yahoo was #1 in web property visits, George W. Bush was president, few people had ever heard of Twitter, and the iPhone was in it’s first generation and in it’s infancy. That’s right: March 2008 was the last time Yahoo beat out all competitors in getting first time visitors to their site and keeping overall visitors (although some stats say 2011 was the last time Yahoo was #1, I’m sticking to my March 2008 stat). Google has held this honor for five years running, with Microsoft running a fairly distant third. Also, note that Tumblr, Yahoo’s biggest acquisition, isn’t even included. And they were ranked #28 out of the top 50. So this could be the beginning of a major run.
This also goes to show people that Yahoo’s comeback is real. I was a little skeptical about all these acquisitions and CEO Marissa Meyer changing the office culture, but I must say, it seems to be working. At one time in the past 12 months, stocks were at $14.59. As of today, they’re around double that. Though this is off the subject, I noticed in ’08, Facebook was #15 on the list. Today, it’s #4. Just an observation. Is this a sign Yahoo is coming back, or is this just a one hit wonder?