Smartphones have become the new normal in today’s society. They’re everywhere. However there’s one stat that stood out to me: According to a studies from Experian Marketing Services, the average American adult spends 58 minutes a day on their smartphone.
That’s just the beginning. Those using a Droid device use it 49 minutes a day. Those using an Apple based devices are in their iPhone 75 minutes a day. What are we doing?during those minutes? Nearly half of it is talking and texting.?The third thing, around 16%, is done social networking (My Space, Facebook, Twitter, Instagram).?Visiting websites make up for 14%.? Other things like emailing, gaming, downloading apps, and taking pictures make up for the other third of smartphone activities.
Personally, I’m surprised we’re not spending several hours a day on smartphones. Every time I go to a public facility, everybody’s doing something on their smartphone, weather it’s talking, texting, or social media. With the expansion of Netfix and Hulu, I’m surprised more people aren’t watching TV or videos with these devices. The texting and talking part I buy, I spend a lot of time texting on my device. I’d think more time would be done by social media, especially through Twitter. How easier is it to Tweet something on your phone than wait to get to your tablet laptop or desktop? So these numbers are fairly surprising. But what do you make of Apple users spending more time on iPhones than Droid users spending more time on their devices?