I’m beginning to call CEO Melissa Mayer the savior of Yahoo. A year ago at this time, the online company was on the brink of failure. But thanks to a workplace culture change and new innovations, Yahoo has found it’s stride again. But she’s not yet satisfied.
At the 2013 WIRED Business Conference, Mayer stated she wants Yahoo on every PC, laptop, tablet and smartphone. She wants Yahoo on wearable computers, like watches and glasses. ?As of today’s blog, there are 700 million Yahoo users. Over 300 million are mobile users. She’s anxious to cross that billion mark, although Ms. Mayer admits that will be easier said than done.
Let’s look at what they’d done in the past nine months. They have an outstanding weather app. Mine has a picture of the great Fenway Park. Their stock has grown almost 50 percent since last summer, and this growth has no end in sight. Yahoo is partnering with Microsoft so both powerhouses can serve the public better.
You know, some people just come around and do the right thing at the right time. Marissa Mayer seems to be one of those people. By her own admission, it will take years to build the company to grow at a rate she wants it. I’m not saying give her the Nobel Prize, but it’s wonderful to see a CEO take the company from death’s doorstep back to an online powerhouse. Not many American CEO’s can see that these days. How can Yahoo, or any online company, strive for the next level?