Wow, have things changed! I’m going to date myself here a little: in high school, I was fortunate to have a pager. In college, we still used land lines in dorms. Those days are gone: Nearly half of US teens own an iPhone. That doesn’t include the competitors.
According to a survey, 91 percent of teens want to buy a smartphone; that’s up five percentage point from last spring. Of these stats, Apple seems to be in a commanding lead. Fifty nine percent want an Apple device, compared to twenty percent from Android device. The third most popular choice: They don’t care, just as long as they have a smartphone! Oh, and just six months ago, just 40% of teens had an iPhone, so that stat has increased 8% in a short time period. Tablets are getting popular too. Over half of teens own one now, up from 44 percent last year. And?17% plan on buying one in the near future. Of those, two-thirds plan to buy I-Pads.
So why do I bring this up? One statistic suggests there are more teenagers today than when baby boomers were teens back in the 1960s and ’70s. So they possess a lot of economic power! Plus, when a young?consumer develops a bond with a certain company, that bond often goes on for life. So it looks like Apple gets this concept, and will have customers for life. It seems like Blackberry needs to get on the ball. Plus, technology is only going to increase, so these companies are doing what they can now to hook the younger generation. Where do you think this market will go?