There was a 29% increase in iOS 6 in the five days after Google Maps was released. Most people waiting until the weekend to hear how the new Google Maps was. The Apple Maps was so bad that people actually held back from updating to iOS 6 and it removing Google Maps until the new Google Maps was released for iOS 6. Withing the first 48 hours Google Maps got over 10 million installs. More people using an operating system means more improvements. In Apples case, more improvements to Siri. More people may also buy an iPhone 5 now which comes preloaded with iOS 6.