If you read my blog on Friday you would know that RIM the makers of the Blackberry products in in dire straits right now and will not have their new Blackberry 10 software out on the new phones until sometime in 2013. Well apparently Steve Ballmer the CEO of Microsoft approached RIM about cutting a deal of the likes Microsoft did with Nokia and having the Windows mobile platform me the OS of their phones. So the key idea of this would have been RIM scraping the BlackBerry OS 10 and adopt the new Windows 8 OS. Even though looking back it now it might be a good idea to get another company to help them out but instead RIM wants to hold strong . Here is a statement made by the CEO Thorsten Heins backing up their decision to not use third party software in their devices.
?We came to the decision that joining the family of the Android players, for example, would not fit RIM?s strategy and its customers,? he said. ?We are not trying to be one of many. We?re trying to be different. We?re trying to be the best solution for our customers that buy a BlackBerry, know why they want a BlackBerry. And we?re aiming for nothing less than being a viable, successful, mobile computing platform of the future. This is what we?re aiming at. And I think that?s the difference. If you compare us with others, did we take the hard rod? Absolutely. Absolutely. But having done this and building and completing this new mobile computing platform that then expresses itself as a smartphone or as a tablet or as a vertical application or embedded in cars, whatever you want to do, that is where we will take BlackBerry. And this is ? that?s why it was absolutely required and necessary to build its own platform. I would argue the other way around. If I continue to rely on somebody else?s OS and somebody else?s platform, would that allow me in the long run to really differentiate towards my customers and provide them the services and the environment that they request from me and that they would like to have? I have a big question mark around this. So I think going this way and building the platform we are building has the absolute intent to serve our customers and our markets better than on a standard-based OS and platform.?