Facebook has filed for a trademark on the usage of ?Facebook? on business cards and, more curiously, ?non-magnetically encoded? ID cards among other things. If granted the trademark would protect using the word Facebook in the specified formats, not any actual invention.
So what if Facebook just wants to stop people from making fake Facebook business cards? Well, it seems like this trademark would cover that and a whole lot more including ?business card and identity card design services,? ?printing services? and the ominous, ?facilitating social and business networking through the provision of data for use on its own business and identity cards.?
It also looks like the trademark would cover QR code and NFC/RFID uses ? which work through magnetic induction, NOT the aforementioned magnetic encoding ? much like the Presence cards and photobooths that allowed you to upload and tag photos at F8.
