When iTunes hit our PC?s everyone who had an Ipod was so happy to see a program that they could keep all of their music in one place to easily transfer to their iPod. This eventually evolved into applications and movies as well. Well no its Android?s turn for an app store, well sort of. Amazon has launched an Appstore with 3,800 applications for the Android. Tonight Amazon will be available online through amazon.com/appstore. Users of the android will also be able to download a version to their Android device. Amazons appstore will launch with some mobile heavy hitters being on the platform, including companies such as Gameloft, Handmark, and one of my personal favorites Glu Mobile. Though Apple is suing Amazon for trademark infringement and unfair competition over the name, who would have thought Apple would be afraid of a little competition.
The appstore is actually very small compared to the Android Marketplace and of course the iTunes market. Amazon is even making a splash with some exclusive content for Angry Birds. To drive more business Amazon will be offering a few things to drive it.
? First Amazon will offer one free application a day to help promotions.
? Amazon will offer a feature called Test Drive, which will allow a customer to try an app out before they buy it. The technology is using Amazon?s cloud services. Users will be able to open and use the application from within their computer browsers. The sim will last around 30 minutes at said point you will have to buy the product.
? Finally, Amazon will drive recommendations based on a user?s purchase history. So if someone purchases cook book and high-end utensils, Amazon will recommend a recipe application.
? Amazon will also have a one-click purchase for anyone who wants to keep a credit card on file.
So all in all Amazon is shaping up to be a true contender in the application market. We will just have to wait out and see what will happen with the lawsuit Apple has placed on Amazon and what will come of it if Apple does win.