We try to reach our customers in many ways; it can be through direct visits, social media, through search engines, ect. Google is now making frequent changes to their search engine. So now Google is changing their search engines to improve the experience.
Google has announced an algorithm change to about 12% of their U.S. query results. It is hard to say whether or not these changes will impact any online businesses in the long term but at this time there hasn?t been seen material impact on content and media business. It difficult to see how much this change will impact businesses that are trying to make a presence online or even the tons of SEO companies out there that help with your Google searches etc. I am not sure exactly how big of an impact 12% actually will be but over time I am sure we will see where the impact truly lies.