In the midst of the Android gaining ground the iPhone it looks like Apple is working on newer versions of the iPhone. The first version would be cheaper and a bit smaller then the latest iPhone 4. Even with Steve Jobs, the CEO of Apple is still involved with making strategic decisions while on medical leave. He would use lower prices to make the iPhone?s appeal to a larger market. This would help keep the iPhone from losing more ground to the Android. This will definitely put pressure on other companies to make to keep competitive with the cheaper versions of their phones.
It now seems that Apple understand that they are not the only powerful phone on the market and knows that there is a bigger share to be had. Charlie Wolf, who is an analyst at Needham & Co. in New York, stated ?Instead of targeting 25% of the global mobile phone market, Apple is going after 100%.? This would be a big move for Apple especially after knowing Google?s share of the global Smartphone market as more than tripled to 32.9 % in the fourth quarter. This is passing what seems to be Apple?s meager 16% which is according to Canalys.
The thought process is sell the phone for around $200 but the big deal about that is this phone would sell for that price with no contracts to sign to get the phone down to said price. Currently the latest iPhone sells for $200-300 dollars but that is with signing a contract with mobile phone providers that carry this phone.
