So cloud computing lets us share computer/online resources with minimum efforts.? It also lets us store information. In computer repair, we get inquires of cloud computing all the time. Since 2006, tech companies saw this and ran with it. However, now, tech companies team up with Hollywood, for the cloud.
First of all, Google announced they’re building a cloud region in Los Angeles. They did this to better focus on video streaming and IT support for designers and artists. Then there is Microsoft, who already had a cloud region there. Not only that, but they’re chasing after the Hollywood entertainment venues. They compete for the industry’s business at a time when many consumers turn to streaming services like Netflix and You Tube Red.
This is a crazy time for Hollywood. Content is becoming more diverse. Consumers are becoming more demanding and sophisticated. And people want their entertainment fix five minutes ago. This is where cloud comes in. Maybe this is why tech giants are trying to either buy up or team up with Hollywood companies. For example, Microsoft got Avere Systems, a top cloud tech firm. Around the same time, Google got Anvato, a rising media platform. Both Microsoft and Google did this to lure Hollywood to their side.
On the surface, this looks more like more corporate takeover. And part of it is. But then again, that’s the way of our world today, whether we like or not. So this time, let me look at the good this can offer. For us, tech companies team up with Hollywood could give us more diversity in entertainment. Thus, we can all watch something we can enjoy. It could also mean good news for entertainers and leaders. These clouds can open up more jobs for actors and others. It can open up more jobs for other markets too, from writers to make-up artists to caterers. What other good can this do?